Is it time for a new methodology?

It is said, “Execution eats strategy for breakfast.” However, like most other overly generalized sayings, this one is dangerous to use as an operating strategy. If you flawlessly execute the wrong strategy, you still lose.

Can strategy and execution coexist? Of course, and it does not have to be overly complicated.

What if we followed a sales and marketing strategy that focused on a person?What if instead of referring to our market as B2B it was Value to Person (V2P)?

Imagine a series of straightforward frameworks to ensure your activities and strategies were aligned around a winning strategy for you and your client? The entire focus is to approach your clients and future clients as people.

Does that sound too simple?

It seems in our race to develop enablement tools for sales and marketing we have lost the human and personal connection people crave. Are our prospects MQL’s and SQL’s? Or, are the people with challenges, goals, families, and friends?

Our success is enhanced when you help a person win. Zig Zigler said, “You can have everything in life you want if you will just help other people get what they want.

What do you think?

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